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We are Michigan Proud! "Navigating a state of beauty".  Our great state with all of its uniqueness and greatness is like no other.  We were founded in 2012 by our team who were born and raised in this great state with family roots from Detroit to the Upper Peninsula.  Our passion for this state, the Great Lakes, and surfing over the years has taken us to many of the most amazing nooks and crannies this state has to offer.  We sell goods that we feel best represent that individualism.  High quality and Michigan made items is our focus.  We give back 5% to preserve what we love the most.  Join us in celebrating and supporting this great state.  Love Michigan.  Michigan Proud!